AdWords Express is an easier way to advertise on Google. Creating your ad takes just a few minutes. Everything else is managed automatically, ensuring your ad is only shown to people looking for what you have to offer. AdWords Express is a re-introduction in July 2011 of Boost. It’s the same simple online advertising that you signed up for, but just with a different name.
How It Works
When people search your area for the products or services you provide ("restaurants in Dallas", or if they're already in Dallas, just "restaurants") an ad for your business will appear above or beside their search results. Your business will also be marked with a distinctive blue pin on Google Maps, helping it stand out to potential customers.
Who It's For
AdWords Express is for local businesses looking for local customers. It's for business owners who want the benefits of a targeted online ad campaign, without having to spend time managing it.
Cost
AdWords Express puts you in complete control – decide how much you want to spend monthly, and you'll never be charged more than that amount.
Avoid Guesswork
AdWords Express automatically estimates how many people will click your ad when you specify a budget, helping you make an informed decision on how much to spend.
Pay Only for Success
Your ads are displayed next to Google search results for free. You're only charged when someone actually clicks your ad.
Things to Keep in Mind When Setting Your Budget
Multiple categories. If you decide to run ads for your business in multiple categories, each category has its own budget. Together, this adds up to your total advertising budget.
For example, you own a musical instrument store and decide you want to advertise both the piano and the guitar departments. You create an ad for each category, with a $100 budget for the piano ad and a $50 budget for the guitar ad. Assuming your monthly budget doesn't change, your total spend for the calendar month will be up to $150 ($100 for the piano ad, and $50 for the guitar ad).
Multiple locations. If you are advertising multiple business locations, you'll set a monthly budget for each location.
For example, you own three pet stores in Oklahoma. You set a $100 budget for each store. Assuming your monthly budget doesn't change, your total spend for the calendar month would be up to $300.
Parts of Your AdWords Express Ad
- Ad headline. Your business name will be the ad headline, which is in blue text at the top of the ad. When a customer clicks the headline, she'll be taken to the landing page that you've specified.
- Contact info. The address and phone number of your business as specified in your Google Places account will be listed.
- Business description. Google automatically generates a description based on your Google Places listing, which you can edit in your ad.
- Map pin. The blue AdWords Express pin will appear on your ad. When a customer clicks the blue pin, she'll be taken to your business location on Google Maps.
- Stars and reviews. Stars and reviews will appear in your ad if your business has more than 2 reviews and a rating higher than 4 stars.
More Info…
Do I Need Advertising Experience?
AdWords Express is easy to use – no experience necessary. Just give AdWords Express some basic information about your business, and Google will use their technology and advertising data to automatically set up and manage your ad.
Do I Need an Office or Store?
All you need is a mailing address. If for some reason you'd like to hide your address (maybe you work at home or have a mobile business) you can easily make it private.
Do I Need a Website?
If you don't have a website, your ad will direct potential customers to your free Google Places page, which AdWords Express helps you set up along the way.
Where AdWords Express Ads Can Appear?
Google.com. AdWords Express ads are eligible to appear above or next to Google.com search results.
Google Maps. AdWords Express ads are eligible to appear above Google Maps search results in the left hand panel. Your organic Places listing can also appear in search results. Your AdWords Express Ad will not affect your ranking in Google Maps.
Comparing Places, AdWords Express, and AdWords
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Places
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AdWords Express
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AdWords
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|
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Free
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Yes
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No
|
No
|
|
No website required
|
Yes
|
Yes
|
No
|
|
Pay only for clicks
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N/A
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Yes
|
Yes
|
|
Monthly budget control
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N/A
|
Yes
|
Yes
|
|
Daily budget control
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N/A
|
No
|
Yes
|
|
Ads on Google search and Maps
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N/A
|
Yes
|
Yes
|
|
Ads on Google mobile search and mobile Maps
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N/A
|
Yes
|
Yes
|
|
Ads on Google partner sites
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N/A
|
No
|
Yes
|
|
Multiple ad formats: display and YouTube
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N/A
|
No
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Yes
|
|
Ability to target ads geographically
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N/A
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Local
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Anywhere
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Can I Use Both AdWords Express and AdWords?
Google recommend choosing one paid advertising product to start. If you prefer a low-maintenance advertising option, AdWords Express is a good place to start. If you prefer more control over your online campaigns, AdWords allows you to choose your keywords, daily budget, and how much to pay for each click.
Where AdWords Express Is Available?
AdWords Express is currently available in the United States, Great Britain, Germany, and France. It is currently available on a trial basis in some cities in Canada, The Netherlands, Spain, Japan, Australia, and New Zealand.
AdWords Express will use the Google's proven system to help customers get started quickly and easily with advertising with Google. With AdWords Express, you don’t need to be a marketing expert to create a successful ad campaign.
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