News
Welcome!
Search
|
Have a question you need answered. Just use the contact us button on the top right hand corner of the page and submit it. Frank answers all questions personally. |
The Revenue Performance Magazine Interview with
Frank Terranova
Frank Terranova
Frank Terranova has been an affiliate since 2000 He promotes
offers in all kinds of niches and also runs his own online
marketing training business at www.mastermindpros.com.
Q. What are the biggest challenges you have faced in affiliate marketing?
A. The biggest challenge is change: online advertising and media is continually evolving so what works now may not work tomorrow. The challenge is to stay knowledgeable and informed.
Maintaining your ability to be viable and profitable takes a commitment to work and to be aware of who your customers are. Only then can you provide your customers what they are seeking.
Q. How did you learn to be an affiliate?
A. I apply the skills I learned through a lifetime of executive management, executive consulting, sales training and trial and error.
Q. What advice would you give to other affiliates?
.
A. I would give advice in three main areas:
.
1. Learn then earn
Affiliate marketing is a real business and you have to understand how it works. Don't believe promises of easy riches or of effortless earning programs. Those are hyped up sales messages aimed at all those folks who are looking for something for almost nothing. There are a lot of skills and technologies that you need to master in order to do well in this business. Learn them.
2. Be careful what you promote.
Think of this as a real sales job (it is) and that you are working on commissions (you are). If you take it seriously, then you shouldn't mess around with networks or advertisers that don't know what they are doing and/or that don't offer you a good deal. Be as selective online as you would be offline in the brick and mortar business world when it comes to choosing who you want to work with and what it is you want to sell. Choose those that give you the best chance at success.
3. Diversify
Don't put all your eggs in one basket. I like to remember the letters, RMTTE. They stand for Research - Market - Test - Tweak - Earn. Research what you want to sell, who you want to sell it to, where you find them and when they are there; then bring the product to market. Once the campaign has begun you should test how your strategy is working, tweaking or adjusting your campaign until you get it right so that you can finally earn.
Q. How are you trying to improve as an affiliate?
A. I am president of an online internet marketing training school so my staff and I are very focused on staying up do date on trends in the industry. I have always found it to be very helpful to have a brainstorming or what we brand as a mastermind group to bounce ideas around with. And professional training is always a good idea.
Q. What could networks do better?
A. Networks could do a much better job of protecting their salespeople (affiliates). I see so many sales and landing pages that carry office phone numbers or lead capture forms - what we call
outs all over the place. That is not right. I want sales pages and products that give the customer only the choices to buy or not to buy. Don't take my work and my traffic and then turn it into your lead.
No Experience Required to Join
Just Determination To Succeed
