By: Ann MossClickbank is the world’s largest internet provider of digital products. Everyday many products are added to Clickbank’s marketplace for Affiliate Marketers to evaluate whether they want to promote that product or not.
Those that are new to Affiliate Marketing go to Clickbank and then try to sort through all the products and then set up campaigns and web sites to promote them. Expectations are huge and all the hype that takes place with the “pitch pages” of the products can lead Affiliate Marketers down a path of self destruction.
Only a small percentage of people promoting products on Clickbank actually make the “big bucks”. Those on the outside of this group don’t know what they have done wrong and after much effort, give up.
To assist those just starting out, there is a few things that can help in determining whether a product on Clickbank is worth promoting and has the potential to make money. By using the following key points as a check list when reviewing pitch pages, it is easy to evaluate a good quality pitch page versus one that won’t convert for the Affiliate Marketer.
Key #1 – Understanding Keywords
This is a given when it comes to AdWords and promoting any product. If your keywords are not relevant to the product you are promoting, no one is going to buy the product. You have to look at this from the customer’s point of view. If they type in a keyword in the a search engine and your product comes up, but when they open up the pitch page and the keyword didn’t match up with what they are looking for, they will just hit the “back” button on their computer and move on. You just lost a sale.
Key #2 – The Headline
Does the headline stand out? Does it capture your attention? Does it create a desire for you to want to read more? If it doesn’t, it’s time to look for another product to promote. If you aren’t interested in reading the full pitch page, neither will be your customers.
Key#3 – What’s in it for me?
Again, put yourself in your customer’s shoes. Think about the benefits and features of what the product is promoting. Does it match up with your keywords for relevance and does it create a “what’s in it for me” desire to learn more. How does it benefit your customer?
Key #4 – Is there a unique selling proposition?
Products that offer a unique selling proposition will sell much better than anything else. What is unique about this product that other products are not offering? How can you capitalize on this to gain a niche that others will miss out on?
Key #5 – Are there testimonials?
Are there testimonials? These are important to show credibility of the product being sold. A few are really good, too many and it can overwhelming and they will not be read.
Key #6 – Is there a guarantee?
Even though this is important for your pitch page and customers really look at them, Clickbank requires all products sold to have a 56 day return policy. Now, if the guarantee is for longer than 56 days, it would catch my attention.
Key #7 – Is there a call to action?
It’s amazing how many pitch pages I have seen that have not had a call to action. It’s really hard to make a sale if you don’t instruct a customer on what to do to make the purchase.
Key #8 – Are there “exits” off the pitch page?
Phone numbers, email address’, text links to other web pages, and opt-in boxes for newsletters, free offers, and trials are considered “exits” off of the pitch page that benefit the seller and not the affiliate marketer. Look for all “exits” to make sure they benefit both the seller and the affiliate marketer.
Again, as an Affiliate Marketer, use these keys as a checklist to do your research on your products. By taking the time to do this research, a new Affiliate Marketer can be well on their way to success.
Notes: Ann Moss is the author of this article. Ann is a coach at Mastermind Pros. She is an eBay Powerseller, and also an affiliate marketer. Her classes are always well attended at MMP. If you have not met Ann yet, she is an incredible person. I am not sure where she gets all of her energy to do all she does. It will be great to have more of Ann’s articles to add to this blog in the future. Soon we will be featuring Click Bank Money Reaper on this blog. Ann authored it and it is a must have e-book if you want to learn Click Bank the easy and right way.
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Affiliate Marketers, Affiliate Marketing, Business, Click Bank, Clickbank, Pitch, Sales
