The marketers build Web sites to promote their products. They want, above all things, to create environments interesting for the visitors to stay and make purchases. This building faces several design decisions like: How much information to put? How to distribute the content? What colors to use?

There is an art to placing keywords on your web site. You cannot simply type health, health, health, health, health again and again. That would be considered spam and would get your site pulled from the search engines index. On the other hand, a user who sees "health, health, health, health..." would hit Back on the browser window. Remember, you want to keep people so that they will stick around and be converted from a visitor to a customer. To do that, you have to create searchable, readable content for your web site.

In the domain name system, a subdomain is a dependent domain set up within the primary domain. For example, if you have the following URL for your site:

http://www.beautyproducts.com

You can set up a subdomain called cosmetics, so you URL becomes:

http://cosmetics.beautyproducts.com
 

Google's policy against so-called affiliate bridge pages states that you can’t have a page that is there for the sole purpose of taking people from a PPC ad to someone else’s product. Let us clarify for you.

Google revamped the mathematical formulas it uses in its search rankings last week, part of an ongoing effort to weed out sites that game the system, as it seeks to preserve the quality of its search results.

"Overall Google has done a great job and there are very few cracks in the system," said Conductor Inc. CEO Seth Besmertnik. "But spammers are getting smarter and Google needs to keep getting smarter."

A video from the Wall Street Journal provides more info...

The transition of Yahoo! Search ad serving to Microsoft Advertising adCenter is now complete.

According to Microsoft, the adCenter ads can now reach 163 million unique searchers using Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners), providing a sizable volume of 5.7 billion monthly searches.