The transition of Yahoo! Search ad serving to Microsoft Advertising adCenter is now complete.
According to Microsoft, the adCenter ads can now reach 163 million unique searchers using Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners), providing a sizable volume of 5.7 billion monthly searches.
The ads are now reaching potential customers on Yahoo! Search and Bing. As more Yahoo! advertisers join the auction, it’s important to actively monitor your campaign performance. Take an active role in monitoring and modifying your campaigns to achieve optimal performance results on Yahoo! Search and Bing.
Many of us felt comfortable using Yahoo! Search Marketing. We hope this change brings the benefits announced.
Microsoft and Yahoo merge
I preferred the Yahoo service. Microsoft's AdCenter is more restrictive.